About the Program

UNBOX is designed to put startups through their paces as they dig up solutions to everyday operational roadblocks! The challenge is designed to push participants out of their vertical comfort zones, think outside the box, look above and beyond plain sight, and effectively offer answers to questions about, among other things, efficiency, digitization, and data handling! Below are the different verticals that P&G is looking to solve for! Last date to apply is 15th January 2023!


Digitization of Retailer Loyalty Reward Program


Digital Trials


Transport asset efficiency improvement


1P consumer data acquisition

About Katalyst Labs

About Katalyst Labs

Katalyst Labs is a renowned startup accelerator based in Karachi and led by Jehan Ara. Other than its stringent Acceleration Program – which focuses on helping early-stage startups scale – it also runs a comprehensive Women Leadership Fellows Program, helping professional women hit the next gear in their lives. Katalyst Labs was also the national lead for ICESCO’s A-Hub program, where their accelerated startup secured 1st place! Other than working one-on-one with startups and women, Katalyst Labs is perhaps best known for hosting +92Disrupt - Pakistan’s premier tech and entrepreneurship conference! P&G and Katalyst Labs will be bringing this challenge to fruition!

Eligibility Criteria

When applying for the program, make sure your startup/company:

- Is a registered entity with the SECP

- Is working on a product or service aimed at addressing the problem statements

- Has a working prototype/MVP that can be pivoted to provide a solution for the identified problem statements

- Has been operational for at least one year with revenue

- Has at least 3 team members working full time

Judging Criteria

Businesses will be judged based on:

How relevant their product or service is to solving the problem statements

How quickly they can pivot/introduce features to address the problem statements

How competitively their product/service is priced

Why Apply?

UNBOX is an all-encompassing program that will put you right in the middle of change-making discourse. But that's not all; you also get:

Access to the P&G Leadership team

Nexus with high profile professionals from the corporate world

Customized feedback on your pitchdecks

A chance to add P&G to your roster of clients

Learn how to shape a high-conversion pitchdeck

One-on-one mentoring sessions with renowned professionals and thought leaders


We're on the lookout for innovative and ambitious founders looking to start or scale their businesses in locally relevant verticals, eventually working to provide actionable solutions to the defined problem statements.
No! There are no fees attached to joining the program.
The program lasts for a duration of 2 months.
Yes. UNBOX is specifically an in-person program.
As long as it takes for candidates to prepare for their pitch.
No. UNBOX is not liable to pay for commute or stay if candidates are traveling to Karachi to partake.
Founders can apply by clicking on the 'Apply Now' button below and filling out the subsequent form. If selected for the next round, a relevant team member will contact you via email.

Your Solution can Change the Future!